Kenwood enjoys a €200 price uplift by entering the smart appliance market with its first connected product powered by Fresco: the kCook Multi-Smart.
The demand for kitchen appliances that make cooking easier and empower consumers to make better food has never been greater. Kenwood, as one of the leading pioneers in kitchen innovation, recognized this opportunity early, partnering with Fresco to release their first connected appliance–the kCook Multi Smart.
In 2016, Kenwood added a non-connected cooking food processor to their line of products the kCook Multi, which sold out rapidly. The accelerated success of this product, coupled with an internal study on IoT, encouraged Kenwood to explore the idea of a connected version. Kenwood knew that to remain a leader in the world of food preparation, they not only had to create the best appliances but also to incorporate innovative technologies that made cooking easier.
However, Kenwood faced many roadblocks including;
In July 2016, Kenwood partnered with Fresco whose deep expertise in IoT, enabled Kenwood to overcome many of these barriers and create a connected version of the food processor, the kCook Multi Smart–an all-in-one wifi-connected countertop appliance.
Kenwood introduced the kCook Multi Smart in 2018 at a price point 200 euros higher than the non-connected version and experienced instant success. Based on Fresco’s KitchenOS platform and IoT expertise, this premium appliance incorporated the power of insightful, live data and diagnostics with remote control access, resulting in an industry-leading product that simplified the cooking experience and made the features of the appliance more accessible.
Beyond creating an innovative appliance and putting its unique capabilities front and center, the kCook Multi Smart rapidly went from a niche product to a core product, providing consistent results for home cooks and compelling data insights about consumers for Kenwood.
Founded in 1947, Kenwood is the number one brand for kitchen machines in Europe*. Kenwood inspires consumers, with a passion for cooking and baking, the freedom to create great food anywhere, anytime.