Build it yourself or
scale with Fresco.
Compare the cost, complexity, and risk of building in-house versus partnering with a purpose-built platform.
Build it yourself or
scale with Fresco.
Compare the cost, complexity, and risk of building in-house versus partnering with a purpose-built platform.
Build it yourself or
scale with Fresco.
Compare the cost, complexity, and risk of building in-house versus partnering with a purpose-built platform.
Building connected appliances requires infrastructure, apps, content systems, and ongoing maintenance, adding cost, complexity, and long-term risk.
Fresco replaces fragmented systems with a single platform, helping brands move faster, reduce costs, and scale with confidence. Here’s how building in-house compares to partnering with Fresco:
Building connected appliances requires infrastructure, apps, content systems, and ongoing maintenance, adding cost, complexity, and long-term risk.
Fresco replaces fragmented systems with a single platform, helping brands move faster, reduce costs, and scale with confidence. Here’s how building in-house compares to partnering with Fresco:
Building connected appliances requires infrastructure, apps, content systems, and ongoing maintenance, adding cost, complexity, and long-term risk.
Fresco replaces fragmented systems with a single platform, helping brands move faster, reduce costs, and scale with confidence. Here’s how building in-house compares to partnering with Fresco:
The commercial impact of partnering with Fresco.
5x lower cost
than building in-house
>2 weeks
to onboard appliances
80%
activation of appliances
50%
retention after 12 months
Building vs. partnering:
what’s the difference?
Building vs. partnering:
what’s the difference?
What's Involved
Build in-House
Partner with Fresco
Cloud and device infrastructure
Design, host, scale, secure, and maintain a custom IoT backend with internal teams.
Fully managed, production-grade platform with hosting, scaling, and monitoring included.
Cloud and device infrastructure
Design, host, scale, secure, and maintain a custom IoT backend with internal teams.
Fully managed, production-grade platform with hosting, scaling, and monitoring included.
Cloud and device infrastructure
Design, host, scale, secure, and maintain a custom IoT backend with internal teams.
Fully managed, production-grade platform with hosting, scaling, and monitoring included.
Firmware integration
Custom firmware development per model, ongoing updates, and long-term maintenance.
Standardized device agents with OTA updates and long-term support built in.
Firmware integration
Custom firmware development per model, ongoing updates, and long-term maintenance.
Standardized device agents with OTA updates and long-term support built in.
Firmware integration
Custom firmware development per model, ongoing updates, and long-term maintenance.
Standardized device agents with OTA updates and long-term support built in.
Mobile app development
Dedicated teams across iOS, Android, QA, design, and DevOps.
White-label iOS & Android apps, continuously updated every 2 weeks.
Mobile app development
Dedicated teams across iOS, Android, QA, design, and DevOps.
White-label iOS & Android apps, continuously updated every 2 weeks.
Mobile app development
Dedicated teams across iOS, Android, QA, design, and DevOps.
White-label iOS & Android apps, continuously updated every 2 weeks.
Content and localization infrastructure
Build and maintain your own CMS, recipe structure, APIs, and localization workflows.
Smart recipe CMS with AI tooling and 18 languages included.
Content and localization infrastructure
Build and maintain your own CMS, recipe structure, APIs, and localization workflows.
Smart recipe CMS with AI tooling and 18 languages included.
Content and localization infrastructure
Build and maintain your own CMS, recipe structure, APIs, and localization workflows.
Smart recipe CMS with AI tooling and 18 languages included.
AI cooking capabilities
Hire and retain ML engineers to build, train, and maintain models.
AI-powered Cooking Companion included out of the box.
AI cooking capabilities
Hire and retain ML engineers to build, train, and maintain models.
AI-powered Cooking Companion included out of the box.
AI cooking capabilities
Hire and retain ML engineers to build, train, and maintain models.
AI-powered Cooking Companion included out of the box.
Consumer engagement tooling
License and integrate third-party tools for email, push, CRM, and lifecycle messaging.
Pre-integrated consumer engagement tools available.
Consumer engagement tooling
License and integrate third-party tools for email, push, CRM, and lifecycle messaging.
Pre-integrated consumer engagement tools available.
Consumer engagement tooling
License and integrate third-party tools for email, push, CRM, and lifecycle messaging.
Pre-integrated consumer engagement tools available.
Analytics and telemetry
Design data pipelines, event tracking, dashboards, and warehousing in-house.
Built-in analytics and insights dashboards included.
Analytics and telemetry
Design data pipelines, event tracking, dashboards, and warehousing in-house.
Built-in analytics and insights dashboards included.
Analytics and telemetry
Design data pipelines, event tracking, dashboards, and warehousing in-house.
Built-in analytics and insights dashboards included.
Security and compliance
Manage audits, certifications, legal interpretation, and infrastructure hardening internally.
Compliance-ready: GDPR, CCPA, EN 303 645, NIST supported by default.
Security and compliance
Manage audits, certifications, legal interpretation, and infrastructure hardening internally.
Compliance-ready: GDPR, CCPA, EN 303 645, NIST supported by default.
Security and compliance
Manage audits, certifications, legal interpretation, and infrastructure hardening internally.
Compliance-ready: GDPR, CCPA, EN 303 645, NIST supported by default.
Ongoing maintenance
Dedicated teams required for uptime, scaling, bug fixes, and feature evolution.
Continuous platform releases, security updates, and feature innovation.
Ongoing maintenance
Dedicated teams required for uptime, scaling, bug fixes, and feature evolution.
Continuous platform releases, security updates, and feature innovation.
Ongoing maintenance
Dedicated teams required for uptime, scaling, bug fixes, and feature evolution.
Continuous platform releases, security updates, and feature innovation.
Time to onboard
~6–12 months before a production-ready appliance.
Onboard in as little as 2 weeks.
Time to onboard
~6–12 months before a production-ready appliance.
Onboard in as little as 2 weeks.
Time to onboard
~6–12 months before a production-ready appliance.
Onboard in as little as 2 weeks.
Multi-brand interoperability
Not feasible without significant custom investment.
Native cross-brand interoperability built into the platform architecture.
Multi-brand interoperability
Not feasible without significant custom investment.
Native cross-brand interoperability built into the platform architecture.
Multi-brand interoperability
Not feasible without significant custom investment.
Native cross-brand interoperability built into the platform architecture.
Operational risk
High: custom stack, internal dependencies, long-term maintenance burden.
Low: proven platform trusted by global brands.
Operational risk
High: custom stack, internal dependencies, long-term maintenance burden.
Low: proven platform trusted by global brands.
Operational risk
High: custom stack, internal dependencies, long-term maintenance burden.
Low: proven platform trusted by global brands.
Estimated annual cost
~$4M+ per year (engineering, cloud, tooling, compliance).
~5× lower total cost of ownership.
Estimated annual cost
~$4M+ per year (engineering, cloud, tooling, compliance).
~5× lower total cost of ownership.
Estimated annual cost
~$4M+ per year (engineering, cloud, tooling, compliance).
~5× lower total cost of ownership.
case study
Smarter and faster integration, proven with Panasonic.
Delivered faster time to market, lower costs, and a connected experience users return to.
case study
Smarter and faster integration, proven with Panasonic.
Delivered faster time to market, lower costs, and a connected experience users return to.
case study
Smarter and faster integration, proven with Panasonic.
Delivered faster time to market, lower costs, and a connected experience users return to.
Trusted by global brands
Trusted by global brands
Trusted by global brands
More than a platform, a connected kitchen.
No home cook has a single-brand kitchen. Building in-house limits you to your own products and a narrow view of how people actually cook. The Fresco Connected Kitchen brings appliances and experiences together across brands, giving you access to more customers and a broader view of real-world cooking. This creates an advantage that standalone solutions can’t replicate.
More than a platform, a connected kitchen.
No home cook has a single-brand kitchen. Building in-house limits you to your own products and a narrow view of how people actually cook. The Fresco Connected Kitchen brings appliances and experiences together across brands, giving you access to more customers and a broader view of real-world cooking. This creates an advantage that standalone solutions can’t replicate.
More than a platform, a connected kitchen.
No home cook has a single-brand kitchen. Building in-house limits you to your own products and a narrow view of how people actually cook. The Fresco Connected Kitchen brings appliances and experiences together across brands, giving you access to more customers and a broader view of real-world cooking. This creates an advantage that standalone solutions can’t replicate.
Make the smarter platform decision.
See how Fresco helps you launch faster, reduce risk, and scale connected experiences.
Make the smarter platform decision.
See how Fresco helps you launch faster, reduce risk, and scale connected experiences.
Make the smarter platform decision.
See how Fresco helps you launch faster, reduce risk, and scale connected experiences.