Cooking Doesn't Follow a Script. Your Cooking Experience Shouldn't Either

Most people don't cook exactly as a recipe says.

They swap ingredients, change portion sizes, skip steps, or work with whatever happens to be in the fridge. Real cooking is flexible. But digital cooking experiences have not always kept up.

Today, we're introducing two major updates across the Fresco platform: Recipe Import and a new Guided Cooking experience. Together, they are designed to make cooking feel more flexible, more useful, and more suited to how people actually cook at home.

These updates are part of the continued rollout of the Fresco AI Cooking Companion, helping turn everyday recipes into smarter, more personalised cooking experiences across appliances and Fresco-powered apps.

Bring Recipes in From Anywhere

Found a recipe you want to try? Now you can bring it into your cooking experience and have it work with your smart appliances.

With Recipe Import, users can bring recipes in from almost anywhere, including websites, blogs, social media, or personal notes, and turn them into guided cooking experiences inside Fresco-powered apps.

That means less switching between tabs, less checking your phone with messy hands, and more support while you cook. Imported recipes work seamlessly with connected appliances, helping guide temperatures, timings, and cooking steps in one place.

Whether it is a favourite family recipe or something new you spotted online, Recipe Import makes it easier to cook what you actually want to make, with help from the appliances already in your kitchen.

Guided Cooking, Built Around How People Actually Cook

People rarely follow recipes exactly as written.

You adjust portions. Swap ingredients. Skip steps. Change plans halfway through.

The new Guided Cooking experience is designed to support that reality.

Users can now make changes while they cook, from adjusting servings to editing recipe steps, without losing progress or disrupting appliance guidance.

The result is a more flexible cooking experience that works with people, not against them.

What This Means for Connected Cooking

Recipe Import and the new Guided Cooking experience are part of a bigger step forward for connected cooking.

Until now, many connected cooking experiences have been built around fixed recipe catalogues and pre-defined flows. But the reality is that people want to cook recipes from anywhere, make changes as they go, and still get support from their appliances.

With the Fresco AI Cooking Companion, recipes can become more flexible, interactive, and executable across connected appliances. Whether someone is importing a recipe, adapting ingredients, or cooking across different devices, the experience is designed to work more naturally around how people actually cook.

As Ben Harris, Co-founder and CEO of Fresco, explains:

“Cooking has always been flexible and improvisational, but digital cooking experiences haven’t been. With the Fresco AI Cooking Companion and our new Guided Cooking experience, we’re creating a more adaptive experience where recipes, appliances, and intelligence can work together in real time, helping the kitchen adjust to the cook, not the other way around.”

For appliance brands, this opens up more possibilities. Instead of relying only on fixed recipe content, brands can offer cooking experiences that feel more useful, personalised, and relevant to how people cook every day.

Rolling Out Now

The new Guided Cooking experience is live across Fresco-powered partner apps, including Panasonic Kitchen+, Viking Cloud, Kenwood & Me, and Instant Connect.

Recipe Import is already live for Instant Brands users, with broader rollout planned as part of the Fresco AI Cooking Companion.

Cooking is not one-size-fits-all. The technology behind it should not be either.

Interested in bringing better, smarter cooking experiences to your customers?

Get a custom demo.