2025, A Year in Review: How Fresco Is Shaping the Future of the Connected Kitchen
2025 has been a year of real change for the appliance industry, and a meaningful one for Fresco.
From securing our €15M Series C to expanding our global ecosystem across OEMs and retail, this year has been defined by growth, collaboration, and momentum. We’ve launched new connected products, strengthened our platform, and shipped new experiences for home cooks and appliance brands alike.
Most importantly, we’ve laid the foundations for what comes next in the smart kitchen.
Key milestones for 2025
€15M Series C Secured
We closed our Series C to accelerate the launch of our AI Cooking Companion and scale this experience globally through partnerships with leading appliance brands.
Panasonic Launch at CES
We unveiled our first fully connected product with Panasonic: the HomeCHEF 4-in-1 Multi-Oven. This marked a major step forward for the Fresco ecosystem—and a glimpse of what’s possible when hardware, software, and content work seamlessly together.
New Global Partners
We expanded the Fresco ecosystem across manufacturing and retail:
Arda and E.G.O. joined as OEM partners, opening the door to deeper, more scalable appliance integrations. Prototypes were showcased at IFA and the Canton Fair.
Euronics partnered with Fresco at retail, helping guide consumers toward smarter, connected appliances and accelerating adoption in key markets.
Partnership Momentum
We delivered multiple pilot programs with 8 prospective appliance brands, exploring how Fresco can power their next-generation connected cooking experiences.
On the Ground, Worldwide
From KBIS and IHA to IFA and Canton Fair (twice!), the Fresco Connected Kitchen experience took center stage across three continents.
Growing Our Leadership
We welcomed Natalia Escribano as Chief Commercial Officer and Paddy Holahan to our Board, adding deep commercial and SaaS expertise as we scale.
Product Breakthroughs
For Home Cooks;
We shipped new features designed to make cooking simpler, more personal, and more reliable:
Improved Guided Cooking for clearer, faster steps
Ingredient Presets for foolproof everyday cooking
Recipe Edit to swap ingredients, tweak settings, and save personal variations
For Appliance Brands;
We continued to evolve KitchenOS, making it easier for partners to scale globally:
Faster, more flexible appliance onboarding
Enhanced CMS tools for easier recipe importing
Expanded language support, now live in 17 markets
Looking Ahead
To everyone navigating the same fast-changing landscape, thank you for your collaboration, resilience, and partnership. Together, we’re building the future of connected cooking.
Article written by
Fresco