We are delighted to welcome Will Deines as Chief Operating Officer (COO) to Fresco. In this newly formed role, Will is charged with overseeing global operations, corporate functions, and international partnerships in our offices across Europe and the United States.
Will joins Fresco after 11 years of operational and sales experience at SimpliSafe, where he was hired as the company’s third employee. While the company doubled revenue every 9 months for the first five years, Will served as the operations executive leader, delivering industry-leading retention and customer loyalty.
During his time there, Will also launched their international subsidiary in the U.K., which is now recognized as one of the top three alarm companies in the market. Before leaving SimpliSafe, Deines built a robust team of 1,000 staff members across supply chain, customer experience, and customer marketing, and managed recurring customer revenues of nearly $400M.
In January 2022, he founded Garrio, a full-stack platform that empowers businesses to deliver incredible customer experience.
We're excited for Will to bring this entrepreneurial vision and operations excellence to the Fresco team.
"Will was a trusted leader during critical growth phases for SimpliSafe and has a keen eye for executing against an entrepreneurial vision. His experience of scaling operations and business development make him the perfect partner for me in our journey to getting 10 million users and beyond cooking daily on the Fresco platform,” said Ben Harris, CEO and co-founder of Fresco.